Interactive Coca-Cola Beverage Lab Welcomes Guests

The World of Coca-Cola welcomed guests to its interactive Beverage Lab exhibit in Atlanta in November.

At the lab, visitors can explore the innovative science behind some of their favorite Coca-Cola products.

“Beverage Lab visitors aren't just spectators; they become active participants in the journey of exploration, creation, and inspiration,” stated the Coca-Cola website.

The lab provides guests with the opportunity to learn the science of carbonation, ingredient nutrition, and the process of balanced flavor profiles.

In addition, guests can act as developers, testing future unreleased drinks and providing their insights, as well as sampling some discontinued drinks, and creating their own flavors virtually.

The admission to the entire World of Coca-Cola experience is $21 for an adult ticket.